Thursday, November 24, 2016

Recycling webinars

I’ve been working with webinars for several years now and recordings of all of them are out there somewhere. Some of them have been watched by several hundred people whilst others sleep peacefully in digital obscurity. I think almost all webinars are recorded and made available for future reference but I wonder how much they are really used and whether we could do something to make them more useful, especially to those who did not attend the live event. The simplest form of reuse is to watch the recording with a colleague or small group, pausing to discuss the questions raised and making the webinar a springboard to further investigation. However large chunks of the webinar will be of little interest to those who didn’t participate in the actual event.

A webinar should be an interactive and engaging live event and therefore a straight recording will not capture that sense of participation. The audience for the recording will have different priorities to the live audience and will not be prepared to devote 45-60 minutes of their time to it. They are likely to be more interested in the most important content, preferably in a digested format. If we can invest time in editing and repackaging the webinar recording I believe that a snappy 10 minute summary with the most important issues, good ideas, quotes and links to more information provides a much more useful product than the standard one hour recording. The material could be enhanced with extra material such as a context-setting introduction, extra slides and maybe even background music (when there is only text on screen). In addition the new video can be tagged, subtitled (original language or translated or both) and indexed making the film more accessible and helping users to go straight to the point they’re most interested in. The new version should also allow educators to easily add subtitles in other languages and you could even consider adding a text manuscript for students with hearing difficulties.

Edited and repurposed webinars could also be used as input to new discussions as part of a flipped classroom approach. Let students watch the video as preparation for a classroom or online discussion. The new video could provide the basis of a short learning module using a tool like TEDEd that allows you to add quizzes, provide further information and links to more depth and even access to a discussion forum.

Sustainable webinars!

Thanks to my colleagues Francisca and David for extra inspiration here.

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